The New Normal

“The best moments are those when the chimney smokes.” With these words, we were warmly welcomed to Innovation Night 2025 – held in the spectacular halls of die fabrik Chemnitz. But it wasn't just the glowing pink smoke that made the evening unforgettable. From the moment Tijen Onaran took the stage with her powerful keynote on courage, the event set the tone for an evening full of inspiration and future-driven ideas. Topics like artificial intelligence in small and medium-sized enterprises, cybersecurity, and blockchain innovations gave the audience valuable insights into how deeply the future is already rooted in our region. Particularly striking were the comparisons between German and Silicon Valley business cultures – especially regarding investment strategies and the speed of decision-making. These conversations highlighted how important it is to rethink traditional approaches if we want to keep pace with global innovation. One of the evening’s highlights was the presentation of fully digital investment models, such as Tokenize.it, showcasing how digital innovation is reshaping the funding landscape and making capital more accessible than ever. Together with the focus on cybersecurity and blockchain, it became clear: technology is not just a driver of change – it is the engine powering transformation across industries. As a tech company, we believe that the future takes shape where bold ideas meet bold people. Innovation Night proved just that. With sharp content, inspiring speakers, and an outstanding atmosphere, the event offered exactly what its name promises: true innovation. A heartfelt thank you to die fabrik for organizing such a forward-thinking evening – and to Malte Ziegenhagen, Frank Theeg, Frank Steinert, and Gerd Göbelbecker, whose vision brought Innovation Night to life. We’re already looking forward to the next spark of inspiration.

As guests of the Freie Presse Mediengruppe / Chemnitzer Verlag, FDTech had the opportunity to take part in nextlevelmedia at die fabrik in Chemnitz – an event that brought together more than 300 participants to dive deep into the ongoing transformation of the media industry. Throughout the day, the program offered a diverse mix of inspiring keynotes and practical masterclasses. Topics ranged from the role of artificial intelligence as a game changer, to neuromarketing, social media trends, multichannel campaigns, affiliate marketing, the building of digital fan communities, and the future of journalism. Each session offered valuable insights into how communication and marketing are evolving in a digital world. For us at FDTech, the event was a great opportunity to gain fresh perspectives, strengthen our marketing know-how, and connect with other professionals and innovators. We’re grateful to the organizers and speakers for creating such a vibrant space for learning and exchange. Looking forward to what’s next!